When working with cardboard wine boxes in a commercial wine display, one way of catching shoppers attention is to use what's right in front of them; the colorful boxes. More and more, wineries and vineyards are using high gloss, colorful boxes to make their wines stand out from the crowd. A prime example of a great marketing idea was when the wine Yellowtail was first released. Marketing for the wine included four different colored boxes, all in the warm color category, with top to bottom letters on each one that, if set up correctly, spelled "Yellowtail" in a sunset display of the wine's colors. When displaying your own wine boxes in a commercial wine display, use the colors as much as possible. Set up boxes to run continuously with displayed pictures or stack in starburst or with brightest colors at the top in order to catch the customer's eye.
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Welcome to the Vigilant Wine Storage Newsletter. This newsletter is intended to provide valuable information that will help readers better understand the important role that wine storage plays in protecting your fine wine. Whether you have a single bottle of expensive Bordeaux or cases of your favorite wine, Vigilant has a wine storage solution that will work for you. Vigilant specializes in the design and creation of luxury wine cellars for homes, restaurants, and retail stores. Visit our website and our tips to learn more on the value of wine storage.