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You can use these two terms interchangeably, although traditionally wine cellars have been located below ground in a cellar or basement to take advantage of the natural cooling properties you'll find there.
Today, a "wine cellar" can literally be placed anywhere in the home because of climate control and insulation, although below ground is always best and far less expensive.
Wine rooms are often easily accessible, and they may even be used for entertaining and wine tasting. Many people install them close to their kitchen or dining room.
Whether you are designing a wine room or a wine cellar, it's best to work with design professionals to ensure your wine storage space lasts for decades.