Use of Complimentary Sale Items

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Commercial Wine Displays and other Wine Storage topics.

What are some complimentary sale items I can use to attract attention to my wine display?

Use of Complimentary Sale Items

Along with descriptor tags or "shelf talkers", another great way of promoting your commercial wine display is by using other items in the store that are complimentary to the wine in the display. If your shop sells cheese, great! Find the best pairing (usually, if the cheese description matches the wine description, they will pair well together) and have a sample out or, if the cheese is comfortable at room temperature, display pieces of the cheese for sale on the wine display. Also, a variety of cork screws from Ah-Sos to Rabbits would draw attention to the display, as well as books on wine, label removers, cook books or products such as Wine Away would draw attention better than just wine alone.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Wine Storage Tip Site? Request a Tip Now!


Guru Spotlight
Jennifer Mathes, Ph.D.