November 28, 2008, Newsletter Issue #149: Displaying Wine

Tip of the Week

The best wine display covers a few important details: season, price range, and accessibility. Create wine displays throughout your store that reflect the current season (lighter wines for summer, ports for winter holidays, etc.). Offer discount wines as well as mid- to top-shelf price ranges as well in your displays. Above all, make sure that the wine you display is available at or at least nearby your display. It seems obvious, but nothing is more frustrating than to see a beautiful display of wine...and then have to go hunting around the store to find the rest of the stock.

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Welcome to the Vigilant Wine Storage Newsletter. This newsletter is intended to provide valuable information that will help readers better understand the important role that wine storage plays in protecting your fine wine. Whether you have a single bottle of expensive Bordeaux or cases of your favorite wine, Vigilant has a wine storage solution that will work for you. Vigilant specializes in the design and creation of luxury wine cellars for homes, restaurants, and retail stores. Visit our website and our tips to learn more on the value of wine storage.

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Guru Spotlight
Patricia Walters-Fischer