May 30, 2008, Newsletter Issue #123: Positioning Your Wine Racks

Tip of the Week

Place your retail wine racks in the center of your store. Islands can be placed next to one another to give the illusion of one long rack. Be sure to allow ample space between and around your rows of islands to ensure that customers have room to maneuver between them. Wines can be organized by region and/or type in each individual retail wine rack. For example, one rack can hold your Italian wines, with one side for reds and the other for whites. (If possible, keep a few whites in the refrigerator; customers inevitably want to buy them chilled.)

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Heidi Splete