June 6, 2008, Newsletter Issue #124: Commerical Wine Rack Displays

Tip of the Week

Any retailer knows the importance of displaying products for maximum impact on customers. In the wine-selling business, ease of both visual and physical selection is vital. Your commercial wine racks should ideally stand high enough for comfortable browsing. (Remember to check your retail wine shelving regularly to be sure the top bottles’ labels are facing up!) Once a customer has made a selection, removal of the bottle should be simple and safe. Choose commercial wine shelves that offer individual sections for each bottle (or a small set of bottles), rather than one large slot on which all the stock bottles rest.

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Welcome to the Vigilant Wine Storage Newsletter. This newsletter is intended to provide valuable information that will help readers better understand the important role that wine storage plays in protecting your fine wine. Whether you have a single bottle of expensive Bordeaux or cases of your favorite wine, Vigilant has a wine storage solution that will work for you. Vigilant specializes in the design and creation of luxury wine cellars for homes, restaurants, and retail stores. Visit our website and our tips to learn more on the value of wine storage.

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William Pirraglia