January 2, 2009, Newsletter Issue #154: Use of Complimentary Sale Items

Tip of the Week

Along with descriptor tags or "shelf talkers", another great way of promoting your commercial wine display is by using other items in the store that are complimentary to the wine in the display. If your shop sells cheese, great! Find the best pairing (usually, if the cheese description matches the wine description, they will pair well together) and have a sample out or, if the cheese is comfortable at room temperature, display pieces of the cheese for sale on the wine display. Also, a variety of cork screws from Ah-Sos to Rabbits would draw attention to the display, as well as books on wine, label removers, cook books or products such as Wine Away would draw attention better than just wine alone.

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Patricia Walters-Fischer