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The best wine display covers a few important details: season, price range, and accessibility. Create wine displays throughout your store that reflect the current season (lighter wines for summer, ports for winter holidays, etc.). Offer discount wines as well as mid- to top-shelf price ranges as well in your displays. Above all, make sure that the wine you display is available at or at least nearby your display. It seems obvious, but nothing is more frustrating than to see a beautiful display of wine...and then have to go hunting around the store to find the rest of the stock.
|Jennifer Mathes, Ph.D.|