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While proper storage of your wines is the main purpose of your wine cellar, it doesn't have to be the only focus. The plan to build a wine cellar, whether it's custom designed or built from a wine cellar kit, should take into account a pleasing view of your collection in its layout. Depending on your personal taste, you may decide to have the focal point of your cellar (i.e., the center of visual attention) be your stemware collection, a vintage bottle (or bottles) of wine, or even the full wine racks themselves.