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Use the holidays! Especially if your wine is a holiday theme; it's a lot easier to sell wine from Valentine Vineyards in February than any other time of the year. Likewise, with Lady Bug Cuvee in spring and any other wine that seems to apply itself to the holidays. With commercial wine displays in general, any relation to the current holiday will help sell the wine. Four leaf clover cut outs on St. Patrick's Day, little spice packs on bottles of mead for Christmas, simple American flags for the Fourth of July, be creative!