December 26, 2008, Newsletter Issue #153: Use of Theme

Tip of the Week

From country of origin to the gold rhinoceros on the label, use of theme in commercial wine display can catch your customer's attention quickly and leave them with an impression that should stick with them even after they've picked out a bottle. The most predominant theme in recent years has been animal labels. From goats to bulldogs, animals sell as easily on wine labels as they do in television commercials. Using larger images of the featured animal in the commercial wine display works well, or including a stuffed animal or little cut out footprints of the labeled creature across the wine display works well to grab people's attention. If you're lacking an animal, other themes include country of origin (use a flag!) or a fun puns with the type of wine (a lot more in your Merlot).

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