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Some collectors don't feel the need to cool their red wines, since they are served at room temperature anyway. However, cooling is also a way to age wine and store it over long periods of time. Thus, if you really want to invest in red wines, sooner or later you're going to need wine cellar equipment to make sure your wines are stored in the right conditions. They'll last longer that way, and be more enjoyable to drink, too. Reds can be kept at a bit warmer temperatures than whites, and they should warm up for an hour or so when they come out of the cooler before you serve them. Otherwise, they should be stored in a cool, moist environment, like a cellar or wine room.